Ethos

At FMC Books, we aim to be the cozy, dimly lit corner of the bookstore where your truest self feels seen and celebrated. Don't get it wrong- we LOVE her, but if Taylor Swift’s bright, polished pop feels like your favorite rom-com, we’re here channeling Stevie Nicks’ wild, mystical energy—the kind that invites you to dig deeper, dream bolder, and embrace the parts of yourself that others might not always understand. We’re not about perfection or predictability. Instead, we celebrate the messy, passionate, and deeply human stories that make your heart race and your soul light up.

We know that love and desire are as varied as the people who experience them, and at FMC Books, you’ll find a safe, welcoming space to explore what sets your imagination on fire. Whether it’s slow-burn tension, kinky page-turners, or stories that challenge societal norms, our shelves are stocked to reflect the infinite ways we connect with each other and with ourselves.

Our own female main character, Tara, is a lifelong Missoulian that has been busy pulling all-nighters (accompanied by strong coffee and even stronger romance novels) to bring FMC Books to life. With deep roots in our community, Tara is no stranger to Missoula’s unique character, and she’s thrilled to be turning her dreams of small-business ownership into a reality right here at home. She’s pouring her heart and soul into creating FMC Books—a place where everyone can step in and feel empowered to be the heroine of their own story. You know, that one where life is as thrilling, passionate, and transformative as the best romance novel on your shelf. 

To us, empowerment comes from embracing who you are—flaws, fantasies, and all. We believe in creating a community that champions curiosity and respects boundaries. A place where you’re encouraged to ask, “What do I want? What do I need? What makes me feel alive?” Romance novels, especially the steamy ones, aren’t just escapism. They’re a way to explore your desires, understand your emotions, and live boldly in your own story.

At FMC Books, we want you to feel like the main character—not just in love, but in every aspect of your life. We’re here to honor the magic, mystery, and power of your unique journey. So step inside, let your guard down, and lose yourself in a story that celebrates the beautifully complex person you are. 💕