
She's Here. She's Hot. She's Open.
Say hello to our forever home—123 West Main, right in the heart of downtown Missoula. We’ve traded paint-splattered jeans for a storefront that finally matches the energy. Moody, magnetic, and built for book lovers who like their stories with steam, spark, and spine.
This Isn't Just a Bookstore—It's a Love Story. Every romance deserves a dreamy setting, and baby, this one’s got curb appeal. Just a few blocks from Higgins and Broadway, our new digs are walkable, kissable, and begging for late-night lit chats. Come get lost—and maybe found—between our shelves.
Fresh Paint. Fresh Starts. First Fridays. We’re still unpacking the magic, but trust us—this glow-up is worth the tease. Come see what we’re building, bring your book besties, and help us make some damn history.
FMC stands for Female Main Character
In the context of romance novels, FMC refers to the primary female protagonist around whom the story revolves. Often, the FMC embodies qualities of resilience, strength, and passion, serving as a central figure in narratives that champion personal growth, romance, and self-discovery.
FMC Books is a romance novels only bookstore to be located in Missoula, MT.
Sign up below for monthly newsletters and join us on Instagram as we build our store and our following.